SMS API for Businesses
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What is SMS API?
An SMS API allows you to send SMS messages using code. You can trigger messages to your customers on autopilot based on predetermined conditions. For example, the predetermined condition for payment requests trigger is sending out an OTP for verification.
The service provider, Exotel’s SMS API acts as the middleman between the trigger and the response. The API facilitates the built-in condition and its response by operating between them.
Find out more about how you can use Exotel’s API here.
Why use Exotel’s SMS API
Find out why you should use SMS API for Business Communication in this video.
Use Cases using SMS API
Bulk SMS Campaign
Use sms broadcasting software to reach out to all your customers with personalised messaging based on your marketing requirements.
OTP Verification
Timely OTP verification SMS that helps improve the security of your business.
Appointment Reminder
Remind your customers about their appointments with automated business SMSes.
Billing & Payment
Send your customers timely and helpful payment reminder.
Survey & Feedback
Business SMS (alongwith SMS masking) is the most non-intrusive way for you to collect feedback from your customers after every interaction.
Status updates
Keep your customers updated about the status of their order, payments, deliveries, etc. via SMS.
Track and analyze customer engagement
Use short URLs to track customer engagement with conversion pages and use those insights to optimize future SMS campaigns.
Why Exotel’s SMS APIs?
Simple, easy-to-use
Exotel’s APIs are straightforward and are easy to understand and use.
Well-documented
Everything you need to send SMSes using our API is well documented, down to the last detail.
Highly flexible
Exotel’s SMS API is highly flexible to work well for your business.
Real-time delivery reports
With Exotel, you can access live data on delivery rates, open rates, latency rates, delivery failures, and reasons.
Automation
Automation is the biggest benefit of using SMS API – you only need to set it up once.
Send static or dynamic SMS
Exotel’s SMS APIs support both static and dynamic text messages.
Easy SMS migrations
Leverage our APIs to route your SMS connects via the Exotel network seamlessly.
High delivery rates with low latency
Exotel has built-in redundancies to ensure that your SMS gets delivered on time, every time.
URL shortening
Get rid of complex URLs and create visually appealing short URLs that lead to improved click-through rates.
Using our REST API, you can send bulk sms using static and dynamic content. Learn more >>
Here’s what our customers have to say
Asha Satapathy
Exotel’s SMS delivery rate is quick. We have observed an improvement in our customer experience after using Exotel.
Raju Pardeshi
We’ve been using Exotel since BookRyde’s first baby step. It has really helped us implement and run SMS solutions seamlessly.
Apurv Jain
Exotel helps us in the entire packaging of the SMS reminders channel, thereby leaving the user delighted, satisfied, and retained with Haptik.
Praveen Chandran
Our level of efficiency has drastically increased ever since we’ve started using Exotel. It’s increased by at least 3X.
Who should use our SMS platform?
Take a glimpse of how Exotel’s SMS platform helped Go-Jek increase their SMS delivery rates to 92% !
Here is how Nearbuy uses our SMS API for their business
Nearbuy
How Nearbuy (Groupon) uses our Business SMS service through our SMS API
Nearbuy’s entire business revolves around their interactions with customers and dealers. Therefore, getting in touch with their clients and traders within a specific time frame is the key to running their business operations efficiently. This led to Nearbuy getting in touch with us for business sms solutions via our SMS API.
E-book: Finding a secure SMS provider
The cost of cybersecurity breaches is only growing, both capital and reputation wise. SMS channels are becoming more prone to customer data being leaked to fraudulent entities who resell the data to organisations like your competitors. Through our work offering and improving the security of our bulk SMS services with large Asian enterprises, we put together a helpful playbook around the parameters you should look for in an SMS vendor that you partner with.
FAQs
The Exotel Advantage
Why Exotel is considered as the most reliable SMS communications company in India and Southeast Asia
Superior Quality
Best success rates, voice quality and reduced latency
Scale at Ease
Grow at will, expand without worrying about infrastructure
Superior Reliability
Best in class uptimes of 99.94% including operator uptimes
Best Support
24×7 customer support via phone, email and Twitter
Simple to implement
Sign up and get started in less than 30 minutes, integrate easily using our REST APIs
Extensive Reporting
Easy to understand, detailed reports sent every day
Find out how Exotel can work for you. Set up a call. We enable seamless SMS automation at scale.
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