Resources – Thought Leadership
Conversational AI Landscape Defined by Gartner
Conversational AI is the catalyst that will deliver transformational benefits to a wide range of business areas, including lead generation, marketing, sales, and customer support
Changing Dynamics of Customer Engagement
IMA and Exotel have come together to bring you a comprehensive research report on Conversational Marketing. The report is packed with real-world use cases, insights, and actionable strategies to enhance customer engagement and drive growth.
Defining the New Goals of Marketing Exotel CMO Survey
CX Pulse 2023 is an exclusive CMO Survey Report with a cross-industry study of over 250 senior marketing executives around the globe. Leverage their insights to analyze how customer experience strategy will be the tipping point for driving growth.
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