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Industry – Retail

India / Case Studies / Industry – Retail

Structured communication across outlets

Retail businesses usually communicate with customers over calls for simple queries and solving grievances. Usually, these calls are not tracked. Therefore, chances of issues going unnoticed or being lost due to oversight is very high.

These are some of the problems that cloud telephony can solve for you:

1
Single number for customer communication – whether you have a single retail outlet or multiple ones, you can use cloud telephony to ensure that your customers can reach out to you on a single number. Through a simple extension based calling system or a caller’s IVR input, every single outlet’s customer communication can be tracked and studied.
2
Measuring marketing ROI – Using a virtual number (Exophone) on your ad collaterals (online, print, digital, hoardings, pamphlets), you can measure the effectiveness of your ad campaigns by mapping it to the number of calls received.
3
Easy promotions – Using automated calls & sms, you can promote the latest offers, special discounts, new arrivals in your outlets, etc. in an effective and non-intrusive manner.
4
Improved customer experience – When you track and record calls, you can use real conversations to understand how your staff interact with your customers. These recordings can also be used in trainings to improve the quality of the customer experience.
5
Real-time customer feedback – After a visit to your outlet, you can get real-time honest feedback from your customers over calls & SMS.

Popular Use Cases

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Resources

Automated Calls vs SMS Reminders why calls win

Automated Calls vs SMS Reminders: Why calls win

Millennials might prefer SMS over calls, but statistics prove that when it comes to reminders, calls reigns supreme. A reminder SMS is bound to get lost in our inbox that is already swamped with text messages.
This white paper helps understand the unique ways in which automated calls can be used for reminders.

Boosting Customer Experience for Legacy Systems Through Automation

A leading online ticketing platform cuts 60% of its cost simply by automating the incoming support center on top of existing legacy systems. This layer of automation has helped them cut down on the workforce by 30 agents, and also provide quicker and better customer experience.

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