Exotel Empowered #SteelFlyoverBeda Garner the Support of Over 100,000 Citizens in Less Than 3 Days

Case Study

Exotel Empowered #SteelFlyoverBeda Garner the Support of Over 100,000 Citizens in Less Than 3 Days

Jhatkaa.org is a campaigning organisation that helps people take action collectively on issues that interest or affect them, and create change that would not be possible if they acted alone.Jhatkaa.org also collaborates with civil society to engage citizens to hold corporate, cultural and government leaders accountable in real time at key decision moments through various digital communication platforms.

Use Cases They Use:

- Missed Call Services
- SMS

Garnering 100,000 Supporters in 3 Days With the help of Exotel

Problem
The proposed six-lane steel flyover project to the airport at a cost of Rs.1800 cr by Karnataka government has put the life of city’s 800 oldest trees in danger. Jhatkaa.org is campaigning to save the city’s greenery from multiple infrastructure projects. They are also adding to Citizen against Steel Flyover’s (CASFo) efforts stop this flyover.

Solution

The campaign to mobilize the citizens of Bengaluru started with a missed call campaign set up by Jhatkaa.org using Exotel’s platform on 21st Sept 2016. People can simply give a missed call to 08033013169 to register their support. This number has become wildly popular and is being forwarded via SMS and WhatsApp.

Impact

In just about 3 days, over 100,000 people registered their support via missed calls & online petitions. So far, they have managed to garner the support of nearly 140,000 people.
A majority of these people have expressed their solidarity via the missed call campaign.

The missed call campaign has exponentially increased our reach in the moments during this campaign. Because of the ease of sharing and taking action, many more people have signed on. It’s incredibly encouraging and now we have to work harder to strengthen our mobile strategy so Jhatkaa members can amplify their impact.
Premita Singha
Sr. Mobile Strategist, Jhaatka.org