SMS remains the most commonly used communication tool for businesses — be it for marketing, sending instant OTPs, automating regular reminders etc. — because they are reliable, easy-to-use and cost-effective. Gartner finds that SMS open rates and response rates are as high as 98% and...
How Exotel is Making it Easy for Businesses to Comply with DLT Regulations
The Telecom Regulatory Authority of India (TRAI) is constantly looking for ways to improve end-user experience. Their goal is to eliminate spam and fraudulent commercial communication and they keep introducing various regulations periodically to safeguard end users. However, their latest regulation passed in 2018 has...
How Toll-Free Numbers work in 2022 (+examples, benefits & best practices)
(This post was last updated on January 2022.) Despite the growth of alternative customer engagement channels like email, live chat etc., research shows that most customers worldwide prefer to call the contact centre for their needs, be it before or after purchasing your products....
How two-factor authentication is critical to your businesses’ security
Not a day passes by without some news or the other about data breaches or security threats — be it Facebook or Apple or even the less popular businesses. How careful are you when it comes to securing your digital presence? Do you take…
13 SMS Message Reminder Templates & Examples for 2022 (appointments, payment & more)
(This post was last updated on January 2022.) It’s easy to forget the little things you scheduled through the week in your planner, unless you set reminders for them. From healthcare to banking to recruitment -- message reminders can be easily leveraged as a...
How to keep your customers engaged with intensive communication
Generating a lead and converting a prospect into a customer is a dream-come-true scenario for every entrepreneur. But your growth process must not end here. Your primary task after achieving this goal should be to turn that customer into your loyal client. While this is…
Changing the way elderly access technology: Hack Street Boys using Exotel APIs
We at Exotel are huge fans of hackathons. We don’t just love taking part in them, but also like hosting them to encourage people to use our APIs anywhere they find suitable. It’s like giving wings to innovation by offering our technology and giving them…
Top 5 Reasons Why You Should Consider An SMS Campaign Over An Email Campaign
One of the primary goals for businesses today is to establish a consistent and impactful channel for communication with its customers. With changing times and the growing penetration rate of mobile, the channel has become an integral part of this communication strategy. While there are…
5 Ways Businesses Use Text Messaging
What is the one thing that almost never leaves your side? The answer is rather common for everyone: Their mobile phone. TRAI recently reported that India just crossed 1 billion mobile subscribers. What sounds like a massive milestone is viewed by experts as just the…
Cash on Delivery (COD) solution for Indian E-Commerce`
We have over 100+ E-Commerce companies today using Exotel and a lot of them wanted to solve a major problem of their's - i.e. Cash on Delivery automation. Many a time, a lot of companies who provide cash on delivery services (and many of them...
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