SMSes not only have 98% open and read rates but are also read within the first 90 seconds of the delivery. Clearly, SMS is a valuable communication channel for businesses and one of the most common uses of SMS is to run campaigns. (Source: CTIA...
One of the primary goals for businesses today is to establish a consistent and impactful channel for communication with its customers. With changing times and the growing penetration rate of mobile, the channel has become an integral part of this communication strategy. While there are…