I joined Exotel from a sales outsourcing company. Oh, yes, it is a real thing. I worked for companies that outsourced their leads to us. We had to talk to their customers and sell the product/service. When I joined Exotel, it was like a whole…

Did you fail the software you bought and spent time on? Have you thought ever, whether the problem was in the software or in something else when you discarded a software? It is one thing to buy a software, but another thing altogether to implement…

We are in the business of selling telephony solutions right? So our market base extends from across sectors (SME, MSME’s in India) and we get an opportunity to talk to a lot of businesses, owners, technology consultants and many more when helping them setup Exotel…

As more and more businesses like Nowfloats, Zepo, GoDaddy, Bigrock bring businesses online, the power of inbound marketing is growing even in India. In the Silicon Valley there is an interesting concept of Cold Calling 2.0 growing driven by Aaron Ross with “Predictable Revenue” and…

Had an opportunity to attend a very close-knit session with a lot of smart people on Google+ Hangout thanks to Ashish Sinha, Jayadevan from the NextBigWhat team and it had some stellar people sharing their experiences in the SaaS Inbound Marketing space like Paras Chopra…

Free Product Managers is something we mentioned in the previous post – “Working closely with customers” – this itself is what should not get the better of a product company. Customers will always want something specific for themselves and will request customization, but where do you draw the…

With time a startup evolves, we have also over a period evolved and this is a 3 Part series on evolving as a young SaaS company in India, with the first thing you must always do is Work very very closely with your initial customers….