What is Computer Telephony Integration (CTI) & How Does it Work?

(This post was last updated on September 2021.)   Feel free to jump straight ahead to any of the following sections: What is Computer Telephony Integration (CTI)? How does a computer telephony integration software work? Simplifying customer satisfaction with CTI integration How can you use…

{Updated} 5 cool usecases you can implement using Exotel & Google Sheets (with steps)

Updated: April 2018 In February 2016, we partnered with Pratham Books to bring the pure joy of a bedtime story to kids in some of the unprivileged parts of Delhi. What if we could just get these kids to give a missed call and get…

How using SMS verification helped us increase user adoption by 106%

A few weeks back we introduced our new ‘getting started’ signup process to help new users understand Exotel better. While analyzing how the new process was performing, we noticed a gaping hole through which our users literally fell through. Only 46% of our customers who register…

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