Forget passion. Here are 3 shortcuts to being an effective content writer

It’s not easy being a content crafter. This becomes especially tough if you’re trying to build content for a B2B company. And even harder for verticals considered “boring.” Exotel is a cloud telephony product that helps businesses take care of calls. And I take care…

10 Inbound Marketing Learnings for SaaS Indian companies

Had an opportunity to attend a very close-knit session with a lot of smart people on Google+ Hangout thanks to Ashish Sinha, Jayadevan from the NextBigWhat team and it had some stellar people sharing their experiences in the SaaS Inbound Marketing space like Paras Chopra…

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