Churn is an important metric for a SaaS business. Strike that. It’s one of the most important metrics for a SaaS business, especially, in its early stages. There are never ending discussions on what an acceptable churn rate is. Honestly, I don’t see how there…
Ensuring customer happiness all the way!
At Exotel, customer support is at the core of what we do. What started out as a 4 member team and a few customers is now a full-fledged team with over a 1000 customers. So naturally, a great customer support team is what floats our…
The Secret Sauce to Customer Retention
Today, customers want everything. They want-it-all – the competitive pricing, the dynamic performance and above everything high-quality service and support. What’s more, they won’t even think for second, before shifting over to someone else if they don’t find the stuff they are looking for. If…
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