Customer experience is no longer a good-to-have factor in your business. It has become central to all business processes and the overall health of your trade. The list of benefits you can avail simply by focusing on the customer experience is endless. For starters, it…

Customer engagement has evolved in the past few years faster than we anticipated. And thanks to technology and pandemic, we experienced a series of unprecedented changes that no crystal gazer warned us of. However, if you had read 2019 trends, you would know that distributed...

According to McKinsey executive editor Daniel Eisenberg, “A little over a third of all software today is SaaS”[1]. The shift towards the cloud is irreversible, but on-premise systems still have their place in the business world today.  In this article, we will unpack the merits...

“I miss visiting the branch of Axis Bank to interact with the folks I know over there for years,” said Shivakumar Ganesan’s mother, when the pandemic locked down the country early last year.  Shivakumar is our CEO, also fondly called Shivku. His mom continues, “Still,...

“Love thy customer” This is a company value that we take very seriously. We always have. Right from the time we were working out of a tiny home office with less than 15 people, customer happiness has been one of the most important parameters we…

The only way for a business to sustain growth in a competitive market is to offer a great experience to its customers. The closer you are to understanding their needs and resolving their concerns, the better your rapport is. That’s where timely interactions with customers…

The last one year has been a rather eventful one for us. We’ve revamped our product, expanded internationally, bagged our first set of clients in SEA (yay us!) and even got a new foosball table! (Yup, we’re still huge fans of foosball) Expanding our reach…

The internet is a mammoth gateway for creating a buzz, increasing visibility and traction. Comments and conversations can happen over chat, Email or even social media. Digital marketing is steadily gaining ground as an important avenue for businesses both big and small. Today, every company…

An average buyer’s journey today has changed drastically from what it was a few years ago. Thanks to the internet and of course changing consumer expectations, a lead finishes almost 60% of his buying journey before getting in touch with your sales rep for the…

Henry Ford is often remembered (even if erroneously so) for his famous quip, “If I had asked people what they wanted, they would have said ‘faster horses.’” Ford has not entirely escaped criticism for those words. Tone-deafness to customers’ demands defines companies renowned for their…