Top cloud communication trends to follow in 2022
A recent study found that the cloud communication platform is set to witness exponential growth between 2020-2030. The truth is that cloud communications saw widespread adoption much before the pandemic.  The scalability, reliability, and affordability offered by cloud telephony are unparalleled. The pandemic, however, accelerated...
How we used Firefoot to make our Call Recording pipeline more efficient
"Competitor-obsessed startups rarely win. Customer-obsessed startups always win." Exotel's Voice Platform handles millions of calls per day, among which 35% of total calls are recorded and uploaded to the cloud for long-term storage and customer access. In the current age of data, call recordings are...
Customer Engagement Shift and Growing Trends – The BFSI Industry in 2022
When it comes to personalisation, a study by PWC’s digital service group shows that 94% of senior-level executives believe delivering personalisation is critical or important to reaching out to customers. In this age, almost every industry has adopted personalisation in its communication approach with customers....
The Customer Communication Playbook (Pandemic Version): 5 Lessons from Leading Indian Financial Enterprises
The past decade has accelerated change at an unprecedented pace across leading financial firms. Undoubtedly, the fintech and digital payments revolution has advanced the future of the entire industry into a reality today.     But this century’s biggest event, the COVID pandemic, has picked holes in...
Season 2 of JumpStart is Here – Actionable Tips To Transform your Sales Operations
We are back with Jumpstart Season 2! After a fantastic response to Season 1, we are back with 3 short and insightful sessions to help you scale by transforming your sales operations. Mark your calendars. The sessions drop on March 3rd, 2021.  Sign up for...
How to reach your driver even if you don’t have his number – Uber Number Masking Magic

One of the biggest advantages that cab aggregators like Uber gain out of number masking is customer privacy. For those of you don’t know what number masking is or how it works, when you book a ride via Uber, the driver doesn’t see your phone…

How cloud can improve the efficiency of business communications

“I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.” – Steve Jobs Cloud technology has been a godsend to businesses in ways more than one. With its distinct…

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