Bulk SMS is a form of marketing that has been used for years and remains the most successful way to reach customers and improve maintenance and operational changes. Sending Bulk SMSes is a compelling service that your business can use to ensure that you send…
What is SMS: Types, features & benefits
Started as a personal communication channel a few decades ago, SMS has recently transformed into a potent marketing medium. Such is the popularity of SMS. Today, around 58% of consumers expect businesses to text them instead of using other channels like emails and phone calls....
What is an SMS API, and what are its benefits?
The first SMS was sent on 3rd December 1992. In just thirty years, technology has become ubiquitous. Indian businesses are sending over a billion messages a day. Order updates, product promotions, OTP and authentication, security alerts, customer onboarding, reminders, etc., are just a few ways...
7 Ways to Use SMS Automation to Grow Your Business
Long gone are the days when you had to manually identify the target group within your database, upload their contact details in batches and send out messages hoping it would be delivered right. Today, SMS automation enables you to send hyper-personalised messages to specific audience...
Bulk SMS API: How It Works & How to Get Started
SMS remains the most commonly used communication tool for businesses — be it for marketing, sending instant OTPs, automating regular reminders etc. — because they are reliable, easy-to-use and cost-effective. Gartner finds that SMS open rates and response rates are as high as 98% and...
How two-factor authentication is critical to your businesses’ security
Not a day passes by without some news or the other about data breaches or security threats — be it Facebook or Apple or even the less popular businesses. How careful are you when it comes to securing your digital presence? Do you take…
How to keep your customers engaged with intensive communication
Generating a lead and converting a prospect into a customer is a dream-come-true scenario for every entrepreneur. But your growth process must not end here. Your primary task after achieving this goal should be to turn that customer into your loyal client. While this is…
Top 5 Reasons Why You Should Consider An SMS Campaign Over An Email Campaign
One of the primary goals for businesses today is to establish a consistent and impactful channel for communication with its customers. With changing times and the growing penetration rate of mobile, the channel has become an integral part of this communication strategy. While there are…
5 Ways Businesses Use Text Messaging
What is the one thing that almost never leaves your side? The answer is rather common for everyone: Their mobile phone. TRAI recently reported that India just crossed 1 billion mobile subscribers. What sounds like a massive milestone is viewed by experts as just the…
[Customer Success Story] SMS in local languages increased referral by 26%
In what language do you converse with your customers who call your call center? In what language are your marketing and sales calls? Is it predominantly in regional languages? If yes, why leave out your SMS communications in English? Using Exotel, you can send out…
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