Over the last 2.5 years, we’ve had the privilege of working with some of the most talented folks in the industry. And we’ve also had other startups ask us about our hiring process and what we did right. So, I’ve put together an ebook on…

[Guest post by Sudhir Syal,  Founder and Editor of the Starting Up show on ET NOW] I’m often asked what some of the secrets are to getting more start-up coverage on print or television. I think that question really should be re-phrased, are there any…

This article is Part 2 of the Post: What is Inbound Marketing and How Can it Help Indian SMEs Get More Business Online? If you have not read it yet, please do before continuing with this article.  In my previous article I had explained what inbound marketing…

I’ve been doing Sales in Exotel for almost 2 years now and the one question that I encounter frequently is – When is a good time to get a business phone system in place for my business? Having a business phone system that is functional,…

When we talk to customers at Exotel, IVR or Interactive Voice Response System comes across as one of the most desired features in a business phone system. We have all encountered this automated voice wonder when we call our mobile service provider or when we…

The role Google plays in all of our customer’s businesses (and even our own!) can not be underrated. When I say Google, I mean both Organic search results and Adwords ads. According to a study by Google, consumers are spending more than 15 hours per…

Did you fail the software you bought and spent time on? Have you thought ever, whether the problem was in the software or in something else when you discarded a software? It is one thing to buy a software, but another thing altogether to implement…

Customer Satisfaction is the top goal for every business. The key criterion in achieving this is timely transfer of information. Call Centres typically assist you in achieving this. After looking across various sources available in the web, I came up with the following list of…

We are in the business of selling telephony solutions right? So our market base extends from across sectors (SME, MSME’s in India) and we get an opportunity to talk to a lot of businesses, owners, technology consultants and many more when helping them setup Exotel…

Chat with the Experts, a new series on the Exotel blog in which we speak to industry experts across various domains and try to understand consumer pain points and how technology is or isn’t solving them. As a part of this series, we spoke to…