Most fresh graduates today dream of building a startup and working for a startup is perceived to be the coolest thing to do amongst everything else nowadays. While there has been no better time to become an entrepreneur, it’s no joking matter. The rewards are…

Most of us want to do our jobs well. We want meaningful jobs, greater security, higher status, bigger pay packages and a brighter future. This expectation is valid irrespective of the type of industry or organization one works in. The one place I particularly find…

Take a minute with me here. What is the word or phrase that pops into your head when I say the word balance. Chances are you associated it with the now ubiquitous phrase: work-life balance. This phrase has attained universal relevance. There is no business…

Harbouring an idea in your head is one thing. Taking the leap of faith to execute, nurture and grow the idea is an entirely different ball game. It calls for a tribe of people that we call Entrepreneurs. Fortunately, this breed is on the rise….

Internet adoption is exploding in India. According to an IAMAI report, while it took more than a decade for the Internet user base to increase from 10 million to 100 million, and three years to cross the 200 million mark, it took only a year…

As of April 20th, 2016, Exotel is four years and 10 months old as an organisation. In the start-up investor jargon, Exotel is a VC-funded, high-growth start-up. Our home-grown on-demand cloud telephony services, powers over 1000 businesses of all sizes and shapes. Now, if that’s…

Customer Engagement for Startups is the most vital link often discarded as lowly in comparison to growth. A Startup looks for continuous and non-linear growth keeping churn at minimum levels. This ensures that they create more and more value for their investors and attract maximum…

An SME guide to measurement and optimisation of your Sales and Account Management effort If you can measure it, you can improve it Corollary You can’t manage what you don’t measure. And the important stuff can’t be measured. In the technology space, things such as…

[This is a guest post by Sahil Parikh, founder of Brightpod.com] “Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi We built DeskAway during 2006–2007. This was my plunge into the software product business from…

Microsoft called me again. What should I do? It’s Arun again, my school friend. The only time he calls me is when he has a technical query about his IT systems. Arun is the owner of a small manufacturing unit and employs about 50 people….