As part of a startup, one of the first things you will look out for is hiring the right kind of people for your organization. The first few sets of people you hire often end up filling a much larger role in your organization in...
4 Tips for Customer Retention Success if you’re a Startup
For building successful customer loyalty strategies, it’s worth pointing out that traditional methods no longer work. The digital age is all about constantly evolving technology and needs. If you’re a startup, you’d already know that. In an era of millennial customers with a multitude of…
If you’re a B2B startup, here’s how you can kickstart your social media marketing
If social media marketing were to be Cinderella, who would be the cruel stepmother? Most of the B2B organizations out there today. Unfortunate, but true. Why you ask? Well, social media management is usually the first thing to be handed off to an unsuspecting intern and…
6 reasons why reliable customer support boosts your startup’s sales
You want to start your own firm, you do everything you can to make sure your product is worth selling, your office is up and running, your teams – sales, finance, HR, business development and marketing – are ready to kickstart the process and still,…
Using Data to Assess Your Team’s Performance
Almost every business in India says, “if you have any trouble or need any assistance with our product/service, please give us a call on xxx xxxxxxxx to speak to our customer service agent.” There is a reason why phone support in India scores way above…
{Guest Post} 6 reasons why your business should collect payments online
If you have a product or service you sell online, having an online payment gateway is a no-brainer. When we started out at Exotel, in spite of being a SaaS company, we didn’t accept online payments. Our payments were made via cheque or sometimes even…
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