A sale is the act of selling a product or service in return for money or other compensation. Signalling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement. We have a dedicated…

Raising funds and ensuring a sustainable fund flow is critical for NGOs to continue to operate for the good of the society. There are tons of useful insights out there on internet that can help you raise funds. Here, I intend to discuss how NGOs…

[This is a guest post by Sahil Parikh, founder of Brightpod.com] “Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi We built DeskAway during 2006–2007. This was my plunge into the software product business from…

Microsoft called me again. What should I do? It’s Arun again, my school friend. The only time he calls me is when he has a technical query about his IT systems. Arun is the owner of a small manufacturing unit and employs about 50 people….

Over the last 2.5 years, we’ve had the privilege of working with some of the most talented folks in the industry. And we’ve also had other startups ask us about our hiring process and what we did right. So, I’ve put together an ebook on…

We get quite a few queries at Exotel from business owners who already have a number for their business. These companies have advertised/publicized a number and their customers have saved it in their phone book. It is not possible for a business to phase out…

Lead Management and Aggregation is a common concern for every business that is starting to evolve. We, at Exotel, experienced this problem during our early days. We wanted a tool that can aggregate leads from various sources (Emails, Calls, Websites) at one place. In addition,…

[Guest post by Sudhir Syal,  Founder and Editor of the Starting Up show on ET NOW] I’m often asked what some of the secrets are to getting more start-up coverage on print or television. I think that question really should be re-phrased, are there any…

We are a Saas company with a strong belief in measuring everything we do, be it our response time, daily missed calls etc. Setting up an automated feedback system was quite necessary for us. Actually, one of the critical things for any business is to…

This article is Part 2 of the Post: What is Inbound Marketing and How Can it Help Indian SMEs Get More Business Online? If you have not read it yet, please do before continuing with this article.  In my previous article I had explained what inbound marketing…