NGOs’ – a concept written about so often and yet very few really see them as they are. You’ll find millions of blogs, articles, facts & figures about them. It’ll tell you about all the good they do. Some may even misconstrue their acts of…

Customer support has been a crucial part of every industry present today. It is one of those parts of an organization that everyone is fanatical about. And it is one of the major factors that differentiates you in a business vertical. As a startup, it’s…

Last week’s terrace talk with Aruna Ganesh was nothing short of captivating. From achieving accolades in branding to her successful transition into the theatre world, the whole talk was thoroughly engaging. Aruna(@arunaganeshram) is a performance director, deviser, designer and founder of Visual Respiration. After successfully…

You want to start your own firm, you do everything you can to make sure your product is worth selling, your office is up and running, your teams – sales, finance, HR, business development and marketing – are ready to kickstart the process and still,…

You have a brilliant product, a product which solves a problem, a problem which has a huge market, a market which sits on a pile of money and money which can make your product better. Seems like a usual cycle for any product company? But…

If you are a startup that is trying to set up a telecommunication infrastructure for customer support, sales or general customer interactions, it will always take a certain amount of time and monetary investment to set one up the traditional way. If you set up…

We love automation. We always have. Our motto has been – if it’s repetitive and can be automated, don’t waste your time on it. So, for us, falling in love with slack was absolutely inevitable. We first signed up for Slack well over a year…

Today, customers want everything. They want-it-all – the competitive pricing, the dynamic performance and above everything high-quality service and support. What’s more, they won’t even think for second, before shifting over to someone else if they don’t find the stuff they are looking for. If…

A few years ago, when we did our first architecture redesign, we needed to migrate our database. Naive and inexperienced with deployment, we decided to use the “quiet time” late at night to do the migration. We had fewer customers and assumed that our usage…

If you have been ignoring cloud telephony for your business, you can’t do it for much longer. There’s a story I never tire of recounting. I must have told it to a few hundred people so far with the same enthusiasm and the same sense…