As of April 20th, 2016, Exotel is four years and 10 months old as an organisation. In the start-up investor jargon, Exotel is a VC-funded, high-growth start-up. Our home-grown on-demand cloud telephony services, powers over 1000 businesses of all sizes and shapes. Now, if that’s…

“Neat Meats” is an e-commerce startup that promises to deliver fresh meat at the customer’s doorstep. No doubt it is a challenging space. For one, customers are hugely sensitive to the hygiene factor. Next, it is a time-sensitive purchase. As one of their curious customers,…

How many times have we seen this? A product with great design, clean lines, super finish – we are almost compelled to try it. But, no sooner have we tried it than we know the product falls flat on its face. How? Why? Somewhere along…

Exotel is proud to be an active supporter of “Women Who Go” initiative. This global initiative seeks to create an active Go community for women engineers. The group’s efforts include imparting Go programming skills, organizing study groups and workshops, evaluating Go  for varied use cases,…

Terrace talks for us, has always been about learning something new & interesting. We’ve had people from all walks of life, giving us the opportunity to listen to their wonderful experiences. At last week’s Terrace Talks, Sabbah Haji too brought us a very enterprising story….

Go is a great systems language. It’s simple, doesn’t have too many frills and gets the job done. In addition to that, the tooling around Go has made it a great language for teams. For instance, gofmt formats the code in the codebase in a…

“The problem with digital architecture”, says Peter Eisenman, “is that an algorithm can produce endless variations, so an architect has many choices”. This statement equally rings true when designing modern distributed systems that require careful thought and in-depth analysis before design decisions are made. A…

Churn is an important metric for a SaaS business. Strike that. It’s one of the most important metrics for a SaaS business, especially, in its early stages. There are never ending discussions on what an acceptable churn rate is. Honestly, I don’t see how there…

Most engineering teams know that testing is important but it’s often overlooked due to constraints of time or just pure laziness. There’s enough literature out there touting the benefits of testing. I’m not going to reiterate those arguments, but trust me on this: “You do…

A year back we were around 25 folks, 10 of us were part of the engineering team. This has been a year of growth, in terms of the number of calls/SMS-es that have flown through our system – we connect 2 million people a day…