Top cloud communication trends to follow in 2022
A recent study found that the cloud communication platform is set to witness exponential growth between 2020-2030. The truth is that cloud communications saw widespread adoption much before the pandemic.  The scalability, reliability, and affordability offered by cloud telephony are unparalleled. The pandemic, however, accelerated...
WhatsApp business for different industries – Overview of use cases
An average WhatsApp user spends 19.4 hours or roughly 38 minutes a day using WhatsApp, and in India, the number goes up to 21.4 hours spent monthly using WhatsApp. Every passing day, the number of businesses that reach out to users over WhatsApp is growing. ...
How to Set Up your Bulk SMS Service?

Bulk SMS is a form of marketing that has been used for years and remains the most successful way to reach customers and improve maintenance and operational changes.  Sending Bulk SMSes is a compelling service that your business can use to ensure that you send…

What is SMS: Types, features & benefits
Started as a personal communication channel a few decades ago, SMS has recently transformed into a potent marketing medium. Such is the popularity of SMS. Today, around 58% of consumers expect businesses to text them instead of using other channels like emails and phone calls....
Inbound vs outbound call center: Different solutions you need
A call center is a melting pot of myriad business activities — from customer support to market research, from lead generation to order cancellation. Depending on a combination of factors such as the size of the organization, location, business goals, scale of calls, kinds of...
What is an SMS API, and what are its benefits?
The first SMS was sent on 3rd December 1992. In just thirty years, technology has become ubiquitous. Indian businesses are sending over a billion messages a day. Order updates, product promotions, OTP and authentication, security alerts, customer onboarding, reminders, etc., are just a few ways...
Exotel with Diya Ghar helping migrant laborers’ children with Montessori education and quality nutrition. #ExoCares
A vivid memory of mine is a quote from the former US president Mr. Obama that goes, “The best anti-poverty program is a world-class education,” which has stuck with me ever since. Last month, we at Exotel extended our arms to those in need by...
Promote customer trust via Verified SMS in partnership with Google
67% of consumers prefer texting with a business than email or phone call (Source: Zipwhip) Sam manages his own insurance company named Umbrella Insurance. A few days back, he noticed that a smaller player in the market was trying to impersonate them and send spam...
Call Recording System: A Comprehensive Guide For Choosing And Using One
Choose The Right Call Recording System for Your Inbound and Outbound Teams It’s not enough to simply say you’re customer-focused — you have to put that into practice in every aspect of your business. Start by listening to your customers. Shep Hyken, Customer Experience Expert,...
Call Center Software: Ten Features That Give You Edge Over Competitors
As per Hubspot, 69% of customers prefer telephone support over any other channel. Despite the rise of live chat, chatbots, self-service etc., customers prefer calling on phone support to get their questions answered or problems solved. On the other hand, a good phone support is...
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