The text message is 26 years old today. According to a report, the worldwide SMS traffic is growing at 8.3 trillion annually! SMS is a direct and instant channel, with 90% of incoming messages being read in three minutes. SMS campaign (also called SMS marketing) is...

Ever dreaded reaching out to a contact center (aka call center), even if you really needed their help? We’ve been there too and have often ended up waiting for a support rep to answer our call for several minutes. But the predicament doesn’t end there….

So, just like that it is end of another year. As each year passes by, we look back and reflect on our work. It is a tradition that we’ve been following for years. What have we done this year? Here are some stats: Calls powered:…

Securities and Exchange Board (SEBI) of India has issued a new mandate. The circular on call recording states that stockbrokers need to keep a legally verifiable record of the orders placed by clients effective Jan 1, 2018. The SEBI call recording mandate is to prevent…

Healthcare is one of the fastest growing industries in the world. The US is spending almost $3 trillion on the industry’s growth and it is estimated to consume nearly 18% of its economy. India is growing at CAGR of 16.5% to almost 22.6% and is…

So you are a SaaS marketer who published a whitepaper on your company’s website, distributed it through the weekly newsletter, promoted it on social media, and then observed as visitors downloaded the resource in return for their email address. Congratulations – you were successful in…

Generating a lead and converting a prospect into a customer is a dream-come-true scenario for every entrepreneur. But your growth process must not end here. Your primary task after achieving this goal should be to turn that customer into your loyal client. While this is…

“Love thy customer” This is a company value that we take very seriously. We always have. Right from the time we were working out of a tiny home office with less than 15 people, customer happiness has been one of the most important parameters we…

(This post was last updated on September 2021.)   Feel free to jump straight ahead to any of the following sections: What is Computer Telephony Integration (CTI)? How does a computer telephony integration software work? Simplifying customer satisfaction with CTI integration How can you use…

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