General Archives - Page 2 of 2 - India
Why You Shouldn’t Build What Your Customer Asks For and What To Do Instead

Henry Ford is often remembered (even if erroneously so) for his famous quip, “If I had asked people what they wanted, they would have said ‘faster horses.’” Ford has not entirely escaped criticism for those words. Tone-deafness to customers’ demands defines companies renowned for their…

[Webinar] 7 Customer Engagement Strategies to Improve Retention

A couple of months ago, our then Chief Evangelist, Nikhil Kumar, conducted a Webinar in collaboration with Leadsquared. Through his talk, Nikhil shared the different customer engagement strategies that helped him improve customer retention. He touched upon 7 different engagement strategies he swears by and even…

Explaining APIs to your grandmother

How would you explain an API (for e.g., call API, SMS API) to your grandmother? — This is a question we ask our potential hires during their interview. And here are some of the funniest responses we’ve received over the last few years. For the…

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