Do you know what are companies working towards in 2019? It’s Customer Experience. A Walker study found that by the year 2020, customer experience will overtake price and product as the key brand differentiator. Customer support is at the heart of all customer experience efforts….
Finance, as an industry, has seen an interesting evolution in India. And so has the communication strategy. From verbal contracts to SMS alerts, we’ve come a long way. The communication plan of a financial institution must be built to suit the context of customer expectations…
With technology growing at a rapid pace, customers expect to have an instantaneous communication experience when they research on buying a product. The five major ways a customer can make a connection with a brand could be over call/SMS, E-mail, app, in-person at the store…
The last one year has been a rather eventful one for us. We’ve revamped our product, expanded internationally, bagged our first set of clients in SEA (yay us!) and even got a new foosball table! (Yup, we’re still huge fans of foosball) Expanding our reach…
I have always drooled over the extra-sized HDTVs with high definition camera setups that some venture capitalists have. It turns even the most boring of meetings into something really interesting and convenient. The propensity to travel for an in-person meeting is inversely proportional to the…
What is the one thing that almost never leaves your side? The answer is rather common for everyone: Their mobile phone. TRAI recently reported that India just crossed 1 billion mobile subscribers. What sounds like a massive milestone is viewed by experts as just the…