Jhatkaa.org is a campaigning organisation that helps people take action collectively on issues that interest or affect them, and create change that would not be possible if they acted alone.Jhatkaa.org also collaborates with civil society to engage citizens to hold corporate, cultural and government leaders accountable in real time at key decision moments through various digital communication platforms.
Use Cases They Use:
Problem
The proposed six-lane steel flyover project to the airport at a cost of Rs.1800 cr by Karnataka government has put the life of city’s 800 oldest trees in danger. Jhatkaa.org is campaigning to save the city’s greenery from multiple infrastructure projects. They are also adding to Citizen against Steel Flyover’s (CASFo) efforts stop this flyover.
Solution
The campaign to mobilize the citizens of Bengaluru started with a missed call campaign set up by Jhatkaa.org using Exotel’s platform on 21st Sept 2016. People can simply give a missed call to 08033013169 to register their support. This number has become wildly popular and is being forwarded via SMS and WhatsApp.
Impact
In just about 3 days, over 100,000 people registered their support via missed calls & online petitions. So far, they have managed to garner the support of nearly 140,000 people.
A majority of these people have expressed their solidarity via the missed call campaign.