Customer Engagement for Startups is the most vital link often discarded as lowly in comparison to growth. A Startup looks for continuous and non-linear growth keeping churn at minimum levels. This ensures that they create more and more value for their investors and attract maximum…

An SME guide to measurement and optimisation of your Sales and Account Management effort If you can measure it, you can improve it Corollary You can’t manage what you don’t measure. And the important stuff can’t be measured. In the technology space, things such as…

A sale is the act of selling a product or service in return for money or other compensation. Signalling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement. We have a dedicated…

Over the last 2.5 years, we’ve had the privilege of working with some of the most talented folks in the industry. And we’ve also had other startups ask us about our hiring process and what we did right. So, I’ve put together an ebook on…

[Guest post by Sudhir Syal,  Founder and Editor of the Starting Up show on ET NOW] I’m often asked what some of the secrets are to getting more start-up coverage on print or television. I think that question really should be re-phrased, are there any…

This article is Part 2 of the Post: What is Inbound Marketing and How Can it Help Indian SMEs Get More Business Online? If you have not read it yet, please do before continuing with this article.  In my previous article I had explained what inbound marketing…

Or how in Exotel, Sales learnt to embrace Technology. Allow me to start off with a disclaimer. Most earlier posts in Exotel were written by people who knew what they were doing. This post is more an account of a tech-centric approach to handling Sales…

Free Product Managers is something we mentioned in the previous post – “Working closely with customers” – this itself is what should not get the better of a product company. Customers will always want something specific for themselves and will request customization, but where do you draw the…

With time a startup evolves, we have also over a period evolved and this is a 3 Part series on evolving as a young SaaS company in India, with the first thing you must always do is Work very very closely with your initial customers….

Around a year has passed since we started selling Exotel to first ourselves, then family, then friends and then other businesses. Cloud Telephony is in its nascent stage and we are learning everyday as a company, but today is a small feat, a feat which…