It’s not easy being a content crafter. This becomes especially tough if you’re trying to build content for a B2B company. And even harder for verticals considered “boring.” Exotel is a cloud telephony product that helps businesses take care of calls. And I take care…

A couple of weeks back, I logged into Amazon, the giant e-tailer and looked up a few options for a swimsuit that I planned to buy. It was meant to be a casual browsing session and all I wanted to do was to know what…

No entrepreneur begins their journey with the hope to become another statistic in the numbers game. Yet, 90% of all startups fail. About half of them fail in the first year. We all hear about the 1 great success story, but the other 9 are…

Most fresh graduates today dream of building a startup and working for a startup is perceived to be the coolest thing to do amongst everything else nowadays. While there has been no better time to become an entrepreneur, it’s no joking matter. The rewards are…

Most of us want to do our jobs well. We want meaningful jobs, greater security, higher status, bigger pay packages and a brighter future. This expectation is valid irrespective of the type of industry or organization one works in. The one place I particularly find…

Harbouring an idea in your head is one thing. Taking the leap of faith to execute, nurture and grow the idea is an entirely different ball game. It calls for a tribe of people that we call Entrepreneurs. Fortunately, this breed is on the rise….

As of April 20th, 2016, Exotel is four years and 10 months old as an organisation. In the start-up investor jargon, Exotel is a VC-funded, high-growth start-up. Our home-grown on-demand cloud telephony services, powers over 1000 businesses of all sizes and shapes. Now, if that’s…

We love automation. We always have. Our motto has been – if it’s repetitive and can be automated, don’t waste your time on it. So, for us, falling in love with slack was absolutely inevitable. We first signed up for Slack well over a year…

We have a proud announcement we’re excited to share with you. We have a new office! The citizens of the Gaulish Village have now moved to Getafix. In case you haven’t met Getafix yet, here he is, the wise old man. Move to this new…

There are two things I love doing – talking to and helping customers, and playing sports, especially Ultimate Frisbee. Both are vastly different but end up giving me experiences which are similar – humbling, rewarding, enjoyable and on many occasions eye opening. I have honed…