The most critical customer conversations, be it to close deals or to resolve critical support tickets, happen on phone calls. And yet, few businesses can track or record these conversations easily, while fewer take the time to analyse and draw insights from them. There is...

The National Telecom Policy 2018 is a fantastic opportunity to work towards catapulting India amongst the top 50 nations in international rankings in terms of network readiness, communication systems, and services. Personally, we would like to see liberalization and encouragement of innovation as the overarching theme of NTP 2018. Here are…

Healthcare is one of the fastest growing industries in the world. The US is spending almost $3 trillion on the industry’s growth and it is estimated to consume nearly 18% of its economy. India is growing at CAGR of 16.5% to almost 22.6% and is…

(This post was last updated on September 2021.)   Feel free to jump straight ahead to any of the following sections: What is Computer Telephony Integration (CTI)? How does a computer telephony integration software work? Simplifying customer satisfaction with CTI integration How can you use…

Cloud computing has of late become the ubiquitous business tool, with everyone clearly (and rightfully) predicting that cloud is the next big thing. In fact, Microsoft has listed it as one of the four technology trends that have the potential to shape businesses. With businesses…

One of the biggest advantages that cab aggregators like Uber gain out of number masking is customer privacy. For those of you don’t know what number masking is or how it works, when you book a ride via Uber, the driver doesn’t see your phone…

The need for increased customer privacy has been a topic of constant debate. Most online transactions need you to give a phone number. But how does the customer know their number is in safe hands? Receiving calls from people we haven’t given our numbers to…

What Digital India Can Mean For Cloud Telephony Digital India – Indian Prime Minister Narendra Modi’s pet project that launched last year is a massively ambitious project. With spend estimates of more than $17 Billion USD over the next three to five years, it aspires…

Internet adoption is exploding in India. According to an IAMAI report, while it took more than a decade for the Internet user base to increase from 10 million to 100 million, and three years to cross the 200 million mark, it took only a year…

A few days ago, there was yet another article about a delivery boy harassing a girl. This time, he decided to circulate her number on a WhatsApp group as a sex worker. A while ago, it was another woman who left the city not able…