One of the most under-appreciated and yet crucial roles in a company is that of the Customer Support team. Helping customers use your product better, solving their queries and at times facing the brunt of an unhappy customer (usually for no fault of theirs) is...
Changing the way elderly access technology: Hack Street Boys using Exotel APIs
We at Exotel are huge fans of hackathons. We don’t just love taking part in them, but also like hosting them to encourage people to use our APIs anywhere they find suitable. It’s like giving wings to innovation by offering our technology and giving them…
Hack the Talk – Can you detect the sentiment of a conversation?
Exotel Hackathon – Can you tell what they’re feeling? Detecting Sentiment Of Conversations Sentiment detection is not a new problem. It is an interesting tech problem and quite a few individuals and companies have been trying to solve it for ages now. It is…
Radio Advertisement ROI – How we measured it using Exotel & Google Analytics
As a SaaS company, marketing at Exotel has largely been “online” and internet focussed. We have been experimenting with offline marketing mediums lately and last week we ran our first radio advertisements. If you haven’t heard them because you’re not in Bangalore, you can hear…
[Customer Success Story] SMS in local languages increased referral by 26%
In what language do you converse with your customers who call your call center? In what language are your marketing and sales calls? Is it predominantly in regional languages? If yes, why leave out your SMS communications in English? Using Exotel, you can send out…
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