A couple of months ago, our then Chief Evangelist, Nikhil Kumar, conducted a Webinar in collaboration with Leadsquared. Through his talk, Nikhil shared the different customer engagement strategies that helped him improve customer retention. He touched upon 7 different engagement strategies he swears by and even…
Phone Number masking 101 – How It Can Help Your Business
The need for increased customer privacy has been a topic of constant debate. Most online transactions need you to give a phone number. But how does the customer know their number is in safe hands? Receiving calls from people we haven’t given our numbers to…
Understanding the Impact Education can create with Sabbah Haji
Terrace talks for us, has always been about learning something new & interesting. We’ve had people from all walks of life, giving us the opportunity to listen to their wonderful experiences. At last week’s Terrace Talks, Sabbah Haji too brought us a very enterprising story….
Rohini Mohan on why you should give a damn about someone else’s life
Rohini Mohan, a sensational journalist of her own accord, was here last Friday for terrace talks. Up until now, terrace talks for us has been something we relate to our work in one way or another. However, this time, we chose something different. Rohini spoke…
If you’re a B2B startup, here’s how you can kickstart your social media marketing
If social media marketing were to be Cinderella, who would be the cruel stepmother? Most of the B2B organizations out there today. Unfortunate, but true. Why you ask? Well, social media management is usually the first thing to be handed off to an unsuspecting intern and…
Ensuring customer happiness all the way!
At Exotel, customer support is at the core of what we do. What started out as a 4 member team and a few customers is now a full-fledged team with over a 1000 customers. So naturally, a great customer support team is what floats our…
Storytelling: Building a personal narrative using theatre
Last week’s terrace talk with Aruna Ganesh was nothing short of captivating. From achieving accolades in branding to her successful transition into the theatre world, the whole talk was thoroughly engaging. Aruna(@arunaganeshram) is a performance director, deviser, designer and founder of Visual Respiration. After successfully…
{Guest Post} 6 reasons why your business should collect payments online
If you have a product or service you sell online, having an online payment gateway is a no-brainer. When we started out at Exotel, in spite of being a SaaS company, we didn’t accept online payments. Our payments were made via cheque or sometimes even…
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