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Calls are dead, think again!

“Business calls are dead ”, I’ve heard the phrase a million times, still today over 77 billion calls are made to B2B and B2C businesses regarding support, sales, inquiries and more. An article on Vanity Fair emphasizes this, but I disagree, at least when it…

Reliability – The backbone of Cloud Telephony

A decade ago, the idea of cloud computing was taking shape. Some of the bold ones decided to take their hardware to the cloud while the rest were skeptical about renting a hardware somewhere on the cloud. “How reliable would it be?” was the dampener…

Vinay Sharma – How running changed my life

Friday just went by, so did our latest edition of Terrace talks and we had a very special guest with us. It was Vinay Sharma, the CTO of Printo. He spoke on how running and sprinting had an impact on his life and how it…

Multi-channel support for Startups, is it worth?

Customer support has been a crucial part of every industry present today. It is one of those parts of an organization that everyone is fanatical about. And it is one of the major factors that differentiates you in a business vertical. As a startup, it’s…

Why should you let someone else manage your calls?

If you are a startup that is trying to set up a telecommunication infrastructure for customer support, sales or general customer interactions, it will always take a certain amount of time and monetary investment to set one up the traditional way. If you set up…

The Secret Sauce to Customer Retention

Today, customers want everything. They want-it-all – the competitive pricing, the dynamic performance and above everything high-quality service and support. What’s more, they won’t even think for second, before shifting over to someone else if they don’t find the stuff they are looking for. If…

MySQL database migration with zero downtime

A few years ago, when we did our first architecture redesign, we needed to migrate our database. Naive and inexperienced with deployment, we decided to use the “quiet time” late at night to do the migration. We had fewer customers and assumed that our usage…

4 Reason You Should Marry Your Cloud Telephony & CRM

Customers are the resources upon which the success of a business resides. They are the key component that help an enterprise meet its business goals. CRM is the lifeline Every company is driven by the desire to provide utmost customer satisfaction. To strongly and consistently…

Using Data to Assess Your Team’s Performance

Almost every business in India says, “if you have any trouble or need any assistance with our product/service, please give us a call on xxx xxxxxxxx to speak to our customer service agent.” There is a reason why phone support in India scores way above…

Excuse me if I don’t want to run in stilettos

It is that time of the year. The time when people “celebrate” women empowerment. In February, we’re told that all women need new clothes, expensive dinners, thoughtful gifts to make them feel special. In March, we’re told that we need to be self-reliant, independent, the…

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