call-tracking-software
What is Call Tracking software?
Call Tracking software allows you to identify the source of each call by making use of virtual numbers. You can also split test different channels/sources to know which channel is performing better for your business. Overall it completely removes the need for manual call tracking. No need to ask customers the channel they found your business using.
Demystifying the myth
Measuring offline marketing channels and call tracking is generally looked upon as something very challenging, even impossible. This is the reason why marketers are considering online channels over offline channels.
With a good Call Tracking software in place, you can easily solve this problem. By using different virtual numbers for your listings and offline advertisements, you can easily track the performance of each channel.
Make the most of your marketing efforts
Easily calculate the ROI of online channels like Adwords, Google Local Listings, and offline channels such as billboards, radio, and print ads. This will help you make the most of your marketing spend.
How It Works
Use a unique number for every campaign
Include unique virtual numbers for each of your channels. Use it as a CTA in your ads.
Visitors call you
Calls land on your virtual numbers included in various channels online and offline.
Calls get routed
All the calls are routed to the right agents based on your call flows created in the dashboard.
Get real-time data
Analyze metrics from different channels based on the calls received to the unique virtual numbers.
Advantages of Call Tracking software
Effective Tracking
Easily track metrics like call volumes, recordings, and conversions per campaign using our call tracking software.
A/B Testing
Find the best performing advertisement campaign by mapping the call sources with the conversions.
Don’t miss a single lead
Since all the calls routed through Exotel are tracked and recorded, you won’t miss out on a single lead.
Advanced call analytics
Real-time information about the nature of the calls you receive, caller information, duration of calls, and a lot more.
Track and Improve Marketing ROI
Tracking key metrics, especially for your offline campaigns, can help you understand the performance of each campaign. This, in turn, will help you make better business decisions and overall improve your marketing campaigns.
Case Studies
Resources
The Exotel Advantage
Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia
Highly Secure
ISO 27001:2013 certified information security management system
Patented Solutions
Gain competitive advantage from patented products
Superior Quality
Best success rates, voice quality and reduced latency
Scale at Ease
Grow at will, expand without worrying about infrastructure
Superior Reliability
Best in class uptimes of 99.94% including operator uptimes
Best Support
24×7 customer support via phone, email and Twitter
Find out how Exotel can work for you. Set up a call.
We take away some of the biggest pain points of traditional systems like EPABX.
