How we used Firefoot to make our Call Recording pipeline more efficient
"Competitor-obsessed startups rarely win. Customer-obsessed startups always win." Exotel's Voice Platform handles millions of calls per day, among which 35% of total calls are recorded and uploaded to the cloud for long-term storage and customer access. In the current age of data, call recordings are...
The shift in personalising customer communication in the BFSI industry and trends to look out for in the future
When it comes to personalisation, a study by PWC’s digital service group shows that 94% of senior-level executives believe delivering personalisation is critical or important to reaching out to customers. In this age, almost every industry has adopted personalisation in its communication approach with customers....
The Customer Communication Playbook (Pandemic Version): 5 Lessons from Leading Financial Enterprises
The past decade has accelerated change at an unprecedented pace across leading financial firms. Undoubtedly, the fintech and digital payments revolution has advanced the future of the entire industry into a reality today.     But this century’s biggest event, the COVID pandemic, has picked holes in...
Leverage Insights from Voice Communication To Optimise The Customer Journey
The most critical customer conversations, be it to close deals or to resolve critical support tickets, happen on phone calls. And yet, few businesses can track or record these conversations easily, while fewer take the time to analyse and draw insights from them. There is...
How cloud can improve the efficiency of business communications

“I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.” – Steve Jobs Cloud technology has been a godsend to businesses in ways more than one. With its distinct…

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