Quikr Story – Case study

Quikr uses Exotel to

– Connect potential customers on Quikr to the right vendors for the services they require
– Monetize Quikr’s services product based on the analysis of Exotel’s call data
– Send SMS alerts to customers about the new services Quikr ads

Quikr’s new product

Quikr has introduced a new product called Quikr Services. It has a database of vendors who offer a plethora of services. With a large number of companies offering similar services, the best way for Quikr to differentiate their offerings was to ensure that the customer interaction happened in a smooth and efficient manner.

Quikr’s aim

1. Ensuring smooth customer interaction
– Not bombarding the user with calls from irrelevant vendors
– Have the customer speak to multiple service providers to get the best experience possible.
2. Monetization of the Quikr Services
– Track leads passed on to vendors
– Easy dispute resolution.

The technology behind this innovation

Exotel checks all the boxes to implement Quikr’s offerings.

The process

When a potential buyer logs in a request on the Quikr Services app, they’re connected with the appropriate vendors. Here’s how this happens:
– Exotel first calls up the relevant vendor. The vendor can either choose to reject or accept the call. If the vendor accepts the call, they can talk to the client.
– After buyer finishes talking to vendor 1, Quikr checks with them if they’d like to speak to more vendors. If the buyer says yes, Exotel connects them to 4-5 more relevant vendors.

Smooth Customer Interaction

– Since the calls are connected via Exotel, the buyer can speak to as many vendors as they’d like to without revealing their phone number. Privacy, check!
– The buyer also can pick the correct vendor without being bombarded endlessly with calls!

Monetising Quikr Services

As soon as a call is completed, Exotel sends Quikr all the relevant call data. Quikr now analyses information like if the call was answered, what was the duration of the call, etc to monetize Quikr services.
Charge vendors:
If the call lasts less than 30 seconds, Quikr does not charge the vendor for the lead since the call did not last long enough to have a tangible outcome.
Analyse data to improve services:
Quikr analyses data for various other reasons such as determining how many service providers does a customer speak to on an average, what is the proportion of service providers that answer the calls, what are the general problem areas and so on.

The efficiency of connecting vendors with customers

Quikr is now able to reach a great level of efficiency. Before Exotel’s solution, Quikr would reach out to customers via their call center. They would take the requirements on call and then reach out to service providers which required too much manual intervention.

SMS blast for new service alerts

Quikr also uses Exotel’s services for SMS blasts. Each time Quikr adds a new service in a particular city, they send an SMS to their customers in that city, alerting them about the new service.
3 reasons why Exotel gets a thumbs up from Quikr

Quikr also uses Exotel’s services for SMS blasts. Each time Quikr adds a new service in a particular city, they send an SMS to their customers in that city, alerting them about the new service.
1. Exotel’s APIs

2. The Relationship Managers

3. Exotel’s Uptimes