Call campaigns API
What is Campaigns API?
Campaigns API beta is an outbound calling solution that can schedule, communicate, gather and report feedback from your customers. This is a complete scalable solution with the aim of optimizing for reach. The API allows the user to specify the start and end times of the campaign, set the number of retries and the interval between the retries.
How it works
1
Create, schedule and manage calls to all the users in your outreach
You can also specify the retry logic when customers do not answer the first time. Campaigns can be paused & resumed
2
The campaign runs as scheduled and the reports are generated
Reports are generated with details like the time of the call, time of the retry etc. This can be used to understand the user behavior
3
Assess response from the users
Observe how users are reacting to the campaign and make changes in real-time. View support doc.
A quick glance at how Campaigns API works
Why is Call Campaigns API awesome?
Better response
It is impossible to ignore a ringing phone. That with the option of retrying gives you the best chance to reach your customers.
Improved Customer Experience
This product allows you to personalise every call and make every call count.
Efficient
Think of all the time and resources saved in not making individual calls or retrying customers who didn’t pick up in the first go.
Scalable
Deliver a personal touch at scale.
 
Real-time insights
Understand how the campaign is faring in real-time and make required changes.
Nykaa, India’s biggest e-commerce platform offering beauty and wellness products uses Call Campaigns API for verifying the delivery status of the order.
Earlier, our agents called the customers to get binary responses to verify their order delivery. Call Campaigns API has helped automate our efforts. This has reduced the load on the agents by a great deal.
Anuj Sharma
Product Manager, Nykaa
Anuj Sharma
Product Manager, Nykaa
Some innovative ways you can use Campaigns API
Survey campaigns
Calls have a better response rate as compared to email or SMS to elicit a response for large scale market research surveys.
User feedback
Trigger a campaign right after an event to gather user feedback when it is still fresh in their mind.
Announcements
Schedule a call blast every time you have job openings, sale, new product launch etc.
Education & training
Educate your target audience about your product or a new feature without investing in resources.
 
Political reach-out
This API is an economical tool for political candidates to reach their large voter base and garner support.
 
Reminder campaigns
Remind your customers about their upcoming payments, appointments, reservations in the most scalable manner possible.
 
Delivery scheduling/rescheduling
Achieve operational efficiency by getting confirmations from customers for order delivery or rescheduling.
 
First level filtering for job seeking candidates
Trigger a call campaign to the candidates with a list of questions based on the position they’ve applied for. This serves as the first level of candidate filtering.
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