So you are a SaaS marketer who published a whitepaper on your company’s website, distributed it through the weekly newsletter, promoted it on social media, and then observed as visitors downloaded the resource in return for their email address. Congratulations – you were successful in…

Generating a lead and converting a prospect into a customer is a dream-come-true scenario for every entrepreneur. But your growth process must not end here. Your primary task after achieving this goal should be to turn that customer into your loyal client. While this is…

What is Computer Telephony Integration (CTI)? Computer Telephony Integration (CTI) is a term that refers to the practice of integrating your phone system with your computer systems. When you do this, you can manage all your phone calls from your computer. What this means for…

The only way for a business to survive in the digital space is to keep its customers engaged with the brand through contextual communication. Although some businesses manage to communicate with their customers, what most businesses tend to miss out on, is establishing a conversation….

The performance of outbound calling campaigns has changed drastically as the business world moves more towards a qualitative and a relationship-focused approach. There are many factors that determine the success or failure of an outbound campaign – most lie in the right planning and preparedness…

The only way for a business to sustain growth in a competitive market is to offer a great experience to its customers. The closer you are to understanding their needs and resolving their concerns, the better your rapport is. That’s where timely interactions with customers…

The last one year has been a rather eventful one for us. We’ve revamped our product, expanded internationally, bagged our first set of clients in SEA (yay us!) and even got a new foosball table! (Yup, we’re still huge fans of foosball) Expanding our reach…

I have always drooled over the extra-sized HDTVs with high definition camera setups that some venture capitalists have. It turns even the most boring of meetings into something really interesting and convenient. The propensity to travel for an in-person meeting is inversely proportional to the…

One of the primary goals for businesses today is to establish a consistent and impactful channel for communication with its customers. With changing times and the growing penetration rate of mobile, the channel has become an integral part of this communication strategy. While there are…

What is the one thing that almost never leaves your side? The answer is rather common for everyone: Their mobile phone. TRAI recently reported that India just crossed 1 billion mobile subscribers. What sounds like a massive milestone is viewed by experts as just the…