Businesses across industries are focusing more and more on improving customer experience and building a loyal customer base. As a matter of fact, 96% of customers say customer service is important in their choice of loyalty to a brand(Source). Brands are constantly making changes to...
Tracking Offline Marketing ROI using Virtual Numbers
For businesses, understanding the ROI of different marketing channels is crucial. They inevitably need this data in identifying the best performing campaigns, audience, and channels. But tracking marketing ROI is difficult for certain channels like print ads, radio ads, etc. This is why companies are...
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