Leading OTP SMS Platform for Businesses | Exotel

Use case

Reliable OTP SMS Service

Implement two-factor authentication with SMS.

 

 

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cloud telephony - south east asia - exotel
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What is an OTP SMS?

 

OTP SMS or one-time password SMS is used for authentication. The OTP is usually a randomly generated number or an alphanumeric code that is entered into your website or app to verify portal logins, payment confirmations, or service requests for your business. This is part of a mandatory two-factor authentication process to protect your customers’ interactions with businesses.

Why use Exotel’s OTP SMS

Find out why you should use OTP SMS for Business Communication in this video

Why Exotel?

Industry-standard delivery & engagement rates

Our intelligent SMS routes ensure that your business messages get delivered every time, on-time, for instant communication.

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TRAI & DLT scrubbing compliance

We’ve made it extremely easy to comply with TRAI guidelines and DLT template scrubbing with resources to help you every step of the way.

Unbeatable prices

We offer the best prices in the market. Show us lower rates and we will match them.

Real-time reports

Know performance levels of your OTP SMS campaigns through metrics like delivery, open and click rates.

Highly flexible

Working on the REST format, our OTP SMS APIs are programmable to work with your enterprise tech stack. 

Simple to implement & use

Our platform’s user-friendly and straightforward interface allows you to set up an SMS campaign in 5 minutes.

Best-in-class security protocols

Our platform is secured end-to-end through robust practices. That means your customer data is completely safe with us.

Unbeatable platform uptimes 

We guarantee best-in-class platform uptimes of 99.94% – this includes operator uptimes

How can businesses use SMS OTP?

Authorisation

To allow your customers secure access to websites like net banking or to allow delivery agents into secured communities, OTP SMS play a crucial role

Transaction Verification

Protect your customers from financial fraud by authenticating transactions of any value.

Resets

Safely allow your customers to gain access to portals they were kept out of due to unsuccessful password attempts or any email address or phone number changes.

Account reactivations

Win new business back from the right customers through a secure OTP verification step to restart their services with you.

Shifting away from password logins

Offer a faster, yet safe login experience by considering skipping passwords for OTPs as a real-time authentication process.

How does OTP SMS service work?

 

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1

Verification request by the customer

Customer clicks on the ‘Verify’ button on your app or website and a unique OTP is generated in your backend system.

2

Exotel verification

Exotel fetches the generated OTP and sends it to your customer’s registered mobile number through an SMS.

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3

Customer’s number is verified

Your customer enters the unique OTP (sent to him/her via an SMS) in your app or website and gets verified instantly.

Benefits of using OTP SMS

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Assured, rapid, 24×7 delivery

With dedicated SMS routes for OTP SMS, messages are not interrupted by any peak in SMS traffic. And an SMS is usually delivered in a few seconds.

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Cost-Effective

An OTP SMS service offers one of the highest cost-benefit ratios when it comes to a reliable, fast, and accurate authentication channel.

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Prevent spam

Create a security filter with OTP verification to prevent fake web form or product sign-ups so you only the right requests reach the right teams.

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Easy software integrations

Set up campaigns with easy-to-use OTP SMS APIs that connect the SMS software with your enterprise software like an ERP.

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Personalise formats

Popular vendors offer easy-to-configure OTP SMS APIs to set up any of the use cases listed here.

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Track performance

Gauge deliverability and open rates by pulling reports from the dashboard. Test different strategies to improve results.

Asia’s most innovative companies use Exotel

Shashank ND


We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.


Co-Founder & CEO, Practo

Shirish Subramanian


Great product, great team, and we’d love to see you scale crazy heights.


Head - Sourcing & Operations, Fabelio

Sudhanshu Raheja


In terms of delivery rates, we have been able to push it up from about 84% to 92%


Head of Mobile, GOJEK

How our customers use our SMS Solutions

Automated SMS reminders contributed to 40% of Haptik’s customer retention results

Read More

How Exotel helped Practo revolutionise the way people connect with doctors

Read More

99dotco improved lead attribution by 20% by sending SMS alerts for missed customer calls

Read More

FAQs

Try Exotel’s OTP SMS Solution Free for 7 days

SIGN UP AND GET 1000 FREE SMS CREDITS

Resources

Exhaustive guide on 2 factor authentication

From SMS OTP, to OTP over call, to email OTP, to no OTP at all! We show how 2FA evolved over time.



Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.

 

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