In 2021, Indian customers made over 44 billion digital payments, a 3x growth in just three years. (Source: Statistica) Across e-commerce, digital products, vaccination, online delivery, ticket booking, OTT usage, etc., customers have millions of digital interactions every single day. Parallel to this growth is...
Why Choose SMS: 37 Stats To Show You The Impact of SMS Marketing On Your Business
SMS to customers: To send or not to send? This is one of the most common problems for marketing, customer service and operations leaders. Their decisions are often clouded by doubt, myths and fears around SMS marketing, its effectiveness, spam, compliance etc. This blog post...
An 11-Point Checklist You Need Before You Send an SMS
"SMS remains an effective yet underutilised mobile tactic among marketing leaders," says Charles Golvin, Senior Director Analyst at Gartner. Despite its massive reach and high open rates, 61% of mobile marketers don’t use SMS for marketing campaigns (Source: Gartner). 'Even those who do, fail to utilise...
7 Ways to Use SMS Automation to Grow Your Business
Long gone are the days when you had to manually identify the target group within your database, upload their contact details in batches and send out messages hoping it would be delivered right. Today, SMS automation enables you to send hyper-personalised messages to specific audience...
A Simple Guide to SMS API Integration
Enterprises today send millions of SMSes of several types — promotional, transactional, reminders etc. — every single day. They need an easy, efficient and effective way to do this. Enter SMS API. An SMS API is a simple and reliable way to instantly send messages to...
27 FREE SMS Templates for Businesses
As an enterprise sending hundreds of SMSes each month, writing them can be both time consuming and overwhelming. In this blog post, we bring help. Based on our experience working with some of the largest enterprises across industries, we’ve curated free SMS templates that work....
Bulk SMS API: How It Works & How to Get Started
SMS remains the most commonly used communication tool for businesses — be it for marketing, sending instant OTPs, automating regular reminders etc. — because they are reliable, easy-to-use and cost-effective. Gartner finds that SMS open rates and response rates are as high as 98% and...
Toll Free Numbers in India
You already have a fully staffed contact center. Yet you still feel like you can better your customer experience. You have a small business, but you feel like the size of the business sometimes hampers your opportunities. It would be nice to have a viable…
How two-factor authentication is critical to your security
{Update: This post was edited in September 2018} Not a day passes by without some news or the other about data breaches or security threats — be it Facebook or Apple or even the less popular businesses. How careful are you when it comes…
How to keep your customers engaged with intensive communication
Generating a lead and converting a prospect into a customer is a dream-come-true scenario for every entrepreneur. But your growth process must not end here. Your primary task after achieving this goal should be to turn that customer into your loyal client. While this is…
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