Lead management for marketplaces

Use case

Patented lead management for marketplaces – Lead Assist

The most cost-effective way for marketplaces to connect vendors and buyers

How can effective lead management help your marketplace?

For a marketplace, it is important to connect buyers and sellers for a conversation. The easiest way to facilitate this conversation is over a phone call. But the challenge is that the conversation can’t happen off the platform and the connection needs to be accounted for. This directly affects monetisation and here’s where cloud telephony helps.

How it works

A transaction begins between the vendor and the customer

When a customer places an order for goods or services, your server communicates with Exotel to connect the buyer and the seller.

An Exophone is auto allocated for the transaction

Using our allocation API, a virtual number (VN) is allocated automatically from a pool of VNs for a particular transaction

marketplaces-vendor-leads-management-system

Exotel connects the vendor and customer

The customer and the vendor can communicate over the allocated virtual number during the transaction period without revealing their personal numbers

Virtual number added back to the pool of VNs

After a transaction ends, virtual number is de-allocated from both the parties and ready to be used again for another transaction

Advantages of effective lead management

Track and Analyse

Track connections made between buyers and sellers. Analyse patterns and collect insights using call analytics

Efficient Number Management

With Exotel’s smart number management system, work with a limited pool of numbers and save cost

Customer safety

Connect buyers and sellers without revealing either party’s phone numbers to ensure privacy

Monetisation

With proof of connections and conversation, monetisation becomes simpler

Improved customer experience

When the customer’s primary number is busy, Exotel helps you automatically retry an alternate number

Direct integration

Integrate customer conversation history, call recordings, etc. directly into your CRM

Save cost with effective lead management

Virtual numbers are a scarce commodity. But they are still the easiest way to connect vendors and buyers when you want to be in control of conversations and track them. LeadAssist is a path-breaking product that allows you to work with a limited number of virtual numbers or Exophones and still be in control. And naturally, this brings your cost down as well!