Good marketing is not just about great ideas and stories. It’s all about the moolah — how many customers you gain and how many sales you deliver. That said, marketers are constantly looking for ways to measure and increase ROI. While the digital age has…

For building successful customer loyalty strategies, it’s worth pointing out that traditional methods no longer work. The digital age is all about constantly evolving technology and needs. If you’re a startup, you’d already know that. In an era of millennial customers with a multitude of…

It is no surprise that Southeast Asia is booming with competitive businesses across industries like e-commerce, logistics, digital payments, and even hyperlocal needs. With the digital age leading the drive into the region, consumers are increasingly making purchases and transfers online. As with any surge…

Handling business and customer calls need more than just professionalism. It requires intuitiveness as well to keep a track of all incoming calls, monitor conversations and most importantly, direct calls to the right departments at the right time for timely solutions. A Virtual Receptionist is…

Communication is an important asset for all startups, especially stockbrokers) as most of the business happens over a phone call – taking orders or talking to customers. Today, there are many channels in play like email, chat, video conferencing, to communicate for businesses. These channels…

The text message is 26 years old today. According to a report, the worldwide SMS traffic is growing at 8.3 trillion annually! SMS is a direct and instant channel, with 90% of incoming messages being read in three minutes. SMS campaign (also called SMS marketing) is…

Ever dreaded reaching out to a contact center (aka call center), even if you really needed their help? We’ve been there too and have often ended up waiting for a support rep to answer our call for several minutes. But the predicament doesn’t end there….

Healthcare is one of the fastest growing industries in the world. The US is spending almost $3 trillion on the industry’s growth and it is estimated to consume nearly 18% of its economy. India is growing at CAGR of 16.5% to almost 22.6% and is…

What is Computer Telephony Integration (CTI)? Computer Telephony Integration (CTI) is a term that refers to the practice of integrating your phone system with your computer systems. When you do this, you can manage all your phone calls from your computer. What this means for…

The only way for a business to survive in the digital space is to keep its customers engaged with the brand through contextual communication. Although some businesses manage to communicate with their customers, what most businesses tend to miss out on, is establishing a conversation….