In 2021, Indian customers made over 44 billion digital payments, a 3x growth in just three years. (Source: Statistica) Across e-commerce, digital products, vaccination, online delivery, ticket booking, OTT usage, etc., customers have millions of digital interactions every single day. Parallel to this growth is...
Why Choose SMS: 37 Stats To Show You The Impact of SMS Marketing On Your Business
SMS to customers: To send or not to send? This is one of the most common problems for marketing, customer service and operations leaders. Their decisions are often clouded by doubt, myths and fears around SMS marketing, its effectiveness, spam, compliance etc. This blog post...
An 11-Point Checklist You Need Before You Send an SMS
"SMS remains an effective yet underutilised mobile tactic among marketing leaders," says Charles Golvin, Senior Director Analyst at Gartner. Despite its massive reach and high open rates, 61% of mobile marketers don’t use SMS for marketing campaigns (Source: Gartner). 'Even those who do, fail to utilise...
Enterprise Phone Systems: 7 Ways They Help Your Business
Communication channels have grown exponentially in the last decade. Even as live chat, social media, and video are emerging as alternatives, telephone continues to be the preferred mode of reaching an organisation for most customers. Yet, traditional EPBX systems that most enterprises still use don’t...
Guide to Live Call Center Dashboards
In most enterprises, call centers handle a staggering number of inbound and outbound calls every single day. The list grows if you take into consideration missed calls, disconnected ones, calls in queues etc. A live dashboard is the backbone that holds these call center operations...
A Simple Guide to SMS API Integration
Enterprises today send millions of SMSes of several types — promotional, transactional, reminders etc. — every single day. They need an easy, efficient and effective way to do this. Enter SMS API. An SMS API is a simple and reliable way to instantly send messages to...
27 FREE SMS Templates for Businesses
As an enterprise sending hundreds of SMSes each month, writing them can be both time consuming and overwhelming. In this blog post, we bring help. Based on our experience working with some of the largest enterprises across industries, we’ve curated free SMS templates that work....
Bulk SMS API: How It Works & How to Get Started
SMS remains the most commonly used communication tool for businesses — be it for marketing, sending instant OTPs, automating regular reminders etc. — because they are reliable, easy-to-use and cost-effective. Gartner finds that SMS open rates and response rates are as high as 98% and...
IP PBX Systems: Is it Time to Look Beyond?
Until very recently — and in many companies even now — IP PBX was being used to handle customer calls. In this blog post, we’ll explore if it is still the best option you have, the alternatives available, and how you can transition to a...
Cloud PBX vs On-Premise PBX Systems for Better CX: Consider these 7 Factors Before You Decide
According to McKinsey executive editor Daniel Eisenberg, “A little over a third of all software today is SaaS”[1]. The shift towards the cloud is irreversible, but on-premise systems still have their place in the business world today. In this article, we will unpack the merits...
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