Marketing automation – the king among customer retention strategies

Customer experience management refers to the various processes and strategies that a business develops so as to deliver a great customer experience throughout the customer journey for every single lead. Simply put, it is what the company does to keep their customer happy. It can…

8 Ways To Leverage Cloud Telephony For Your Business

Cloud computing has of late become the ubiquitous business tool, with everyone clearly (and rightfully) predicting that cloud is the next big thing. In fact, Microsoft has listed it as one of the four technology trends that have the potential to shape businesses. With businesses…

7 Ways to Run Outbound Call Campaigns that Benefit Your Customers

We are a country that loves to speak. Calling someone never goes out of fashion. We love to call our friends and family. And this also applies to brands. We love talking to our service providers, brands, etc. when things go wrong. In a lot…

Never Miss a Customer Call

Integrate Exotel with your Helpdesk Software to Never Miss a Customer Call Every business that works with Exotel, irrespective of the size or nature of their business, wants to ensure one thing – never miss a customer call. It doesn’t matter if that call you…

IVR campaign offers better ROI for NGOs from Lead Generation to Engagement

Raising funds and ensuring a sustainable fund flow is critical for NGOs to continue to operate for the good of the society. There are tons of useful insights out there on internet that can help you raise funds. Here, I intend to discuss how NGOs…

Inefficient Lead Management = Negative Impact on your Cost and Revenue

Lead Management and Aggregation is a common concern for every business that is starting to evolve. We, at Exotel, experienced this problem during our early days. We wanted a tool that can aggregate leads from various sources (Emails, Calls, Websites) at one place. In addition,…

Listen, Listen, Listen to your customer conversations – Call Recordings

It is very strange, that it’s taken me about 2 years to realize the great potential of the software that I have been selling at Exotel and one of its features – Call Recordings. It is a stable basic feature we provide in our software…

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