Outbound calling is the life and blood of the modern commercial ecosystem. Not only does it open a direct line of communication with the customer but it also gives businesses a human touch. Be it for marketing, data collection, sales or information gathering, outbound calling…

Dogfooding is an interesting exercise. Larry Alton says, “Uber does it, Twitter does it, and a number of other companies do it. It’s called ‘drinking your own champagne’.” Dogfooding at Exotel is how we built the product. For those of you who haven’t heard the…

{Update: This post was edited in September 2018}   Not a day passes by without some news or the other about data breaches or security threats — be it Facebook or Apple or even the less popular businesses. How careful are you when it comes…

(This post was last updated on January 2022.)   It’s easy to forget the little things you scheduled through the week in your planner, unless you set reminders for them. From healthcare to banking to recruitment -- message reminders can be easily leveraged as a...

The number of mobile phone users worldwide is expected to cross the five billion mark by 2019. But the number of users who actually pick up their phone to make a call or receive a call is reluctantly small. This article talks about how more…

Good marketing is not just about great ideas and stories. It’s all about the moolah — how many customers you gain and how many sales you deliver. That said, marketers are constantly looking for ways to measure and increase ROI. While the digital age has…

For building successful customer loyalty strategies, it’s worth pointing out that traditional methods no longer work. The digital age is all about constantly evolving technology and needs. If you’re a startup, you’d already know that. In an era of millennial customers with a multitude of…

It is no surprise that Southeast Asia is booming with competitive businesses across industries like e-commerce, logistics, digital payments, and even hyperlocal needs. With the digital age leading the drive into the region, consumers are increasingly making purchases and transfers online. As with any surge…

Handling business and customer calls need more than just professionalism. It requires intuitiveness as well to keep a track of all incoming calls, monitor conversations and most importantly, direct calls to the right departments at the right time for timely solutions. A virtual receptionist is…

Communication is an important asset for all startups, especially stockbrokers) as most of the business happens over a phone call – taking orders or talking to customers. Today, there are many channels in play like email, chat, video conferencing, to communicate for businesses. These channels…