Harbouring an idea in your head is one thing. Taking the leap of faith to execute, nurture and grow the idea is an entirely different ball-game. It calls for a new tribe of people that we call –  Entrepreneurs. Fortunately, this breed seems to be…

“There’s always room for a story that can transform kids to another place and broaden their imagination.” Bedtime stories have played a pivotal role in shaping our development process as children. One of the most beautiful early memories for a child is snuggling with a…

Dogfooding is an interesting exercise. Larry Alton says, “Uber does it, Twitter does it, and a number of other companies do it. It’s called ‘drinking your own champagne’.” Dogfooding at Exotel is how we built the product. For those of you who haven’t heard the…

We at Exotel are huge fans of hackathons. We don’t just love taking part in them, but also like hosting them to encourage people to use our APIs anywhere they find suitable. It’s like giving wings to innovation by offering our technology and giving them…

Imagine this. You enter a footwear shop in your neighbourhood. You try on a bunch of shoes and finally select one. You then ask the shopkeeper how much it costs and he gives you a number. You are unsure if what he says is reasonable…

Everyone thrives on being productive. For startups, being productive or not can be the difference between being alive or not. Startups experience unique constraints in terms of time, talent, resources and money. The combination of these constraints makes them productive in creative ways. There are…

A couple of weeks back, I logged into Amazon, the giant e-tailer and looked up a few options for a swimsuit that I planned to buy. It was meant to be a casual browsing session and all I wanted to do was to know what…