When a customer places an order with your business, they are giving you a chance to win their trust. It is your responsibility not to let that trust go waste. Communication plays a major role in making sure that your customer has the best experience…
How Technology is Silently Enabling Aspiring Entrepreneurs
“Just call me Angel of the morning, angel.” Isn’t it surprising how songs just become a part of our lives? Either as a witness to some happy moment or something that keeps you motivated and focused on achieving something bigger- like a new business idea….
8 Startup Challenges Every Entrepreneur Should Be Aware Of
Harbouring an idea in your head is one thing. Taking the leap of faith to execute, nurture and grow the idea is an entirely different ball-game. It calls for a new tribe of people that we call – Entrepreneurs. Fortunately, this breed seems to be…
The What, Why, How of Call Alerts: Be Emergency Ready
During business emergencies, two things become important. The first is making sure that all the stakeholders receive timely information about the crisis at hand and the second is to move fast and work on a solution. We live in an era of constant “pings” and…
How Pratham Books partnered with Exotel to make bedtime stories interesting
“There’s always room for a story that can transform kids to another place and broaden their imagination.” Bedtime stories have played a pivotal role in shaping our development process as children. One of the most beautiful early memories for a child is snuggling with a…
Outbound Calling Strategy- the Best Way to Boost Communication
Outbound calling is the life and blood of the modern commercial ecosystem. Not only does it open a direct line of communication with the customer but it also gives businesses a human touch. Be it for marketing, data collection, sales or information gathering, outbound calling…
Dogfooding, what built Exotel
Dogfooding is an interesting exercise. Larry Alton says, “Uber does it, Twitter does it, and a number of other companies do it. It’s called ‘drinking your own champagne’.” Dogfooding at Exotel is how we built the product. For those of you who haven’t heard the…
How two-factor authentication is critical to your security
{Update: This post was edited in September 2018} Not a day passes by without some news or the other about data breaches or security threats — be it Facebook or Apple or even the less popular businesses. How careful are you when it comes…
100+ free IVR scripts and prompts for 2021 (+ best practices & use cases)
{Update: This post was Updated on July 2021} As a business operator, you will agree that interactive voice response or IVR plays a crucial role in providing a personalised customer experience. Consider it as a front door of your business; It is an Automated...
13 SMS Message Reminder Templates & Examples for 2022 (appointments, payment & more)
(This post was last updated on January 2022.) It’s easy to forget the little things you scheduled through the week in your planner, unless you set reminders for them. From healthcare to banking to recruitment -- message reminders can be easily leveraged as a...
