The fastest way for a prospect to express an interest in a business’s offering is by picking up the phone and giving them a call. Most marketing collateral including the website display a phone number. Even effective lead generation avenues like Google Adwords have an...

The fastest way for a prospect to express an interest in a business’s offering is by picking up the phone and giving them a call. Most marketing collateral including the website display a phone number. Even effective lead generation avenues like Google Adwords have an...

Establishing strong communication channels with your customer base is at the core of running a successful business. While the need for call centers is indisputable, choosing the one that fits in with your vision for growth is critical for it to serve its intended purpose....

If you have dialed a business number and heard a voice that said “Welcome to the company. Please press 1 for support and 2 for sales”  then already know what an IVR is. IVR or Interactive Voice Response has revolutionized voice interactions. Even though it’s…

In a time filled with networking complexities, finding seamless and effective communication solutions has indeed become a challenging task. Most organizations, whether big or small, are constantly searching for solutions which can help them improve their B2B and B2C connections. However, their pursuits are severely…

Do you know what are companies working towards in 2019? It’s Customer Experience. A Walker study found that by the year 2020, customer experience will overtake price and product as the key brand differentiator. Customer support is at the heart of all customer experience efforts….

Exotel’s cloud solutions power communication for thousands of companies, right from growing startups to global enterprises. To ensure the best customer experience possible, we’ve always laid emphasis on information security. We take absolute care to make sure the information is kept secure at all points…

India’s auto industry is one of the largest in the world and constitutes 7% of the country’s total GDP. In the last few years, many sub-industries like the vehicle rentals, used vehicle selling platform, and automobile servicing have also seen tremendous growth. Despite the astounding…

Customer Retention is a metric which is set to become more critical than customer acquisition for businesses. In the past few years, retention has become a big challenge for both marketing and product teams. According to a report, only 2 out of 10 users who…

Finance, as an industry, has seen an interesting evolution in India. And so has the communication strategy. From verbal contracts to SMS alerts, we’ve come a long way. The communication plan of a financial institution must be built to suit the context of customer expectations…