How would you explain an API (for e.g., call API, SMS API) to your grandmother? — This is a question we ask our potential hires during their interview. And here are some of the funniest responses we’ve received over the last few years. For the…
Auto Scaling on AWS
This post talks about the approach we took to build an Auto Scaling infrastructure on AWS. In the process, we used Terraform, Ansible and Jenkins to create a build pipeline and deployment framework. Our hope is that people can use some of our learnings and re-use some of the code we wrote, to minimize the time and effort required to set up an auto-scaling infrastructure on Amazon AWS.
Why you pay what you pay for Exotel
Imagine this. You enter a footwear shop in your neighbourhood. You try on a bunch of shoes and finally select one. You then ask the shopkeeper how much it costs and he gives you a number. You are unsure if what he says is reasonable…
{Updated} 5 cool usecases you can implement using Exotel & Google Sheets (with steps)
Updated: April 2018 In February 2016, we partnered with Pratham Books to bring the pure joy of a bedtime story to kids in some of the unprivileged parts of Delhi. What if we could just get these kids to give a missed call and get…
8 Unique Productivity Hacks That Helped Us Survive The Startup Grind
Everyone thrives on being productive. For startups, being productive or not can be the difference between being alive or not. Startups experience unique constraints in terms of time, talent, resources and money. The combination of these constraints makes them productive in creative ways. There are…
5 Ways To Make Your Customers Talk to You
One of the rarest things to find in the world is a company that doesn’t say, “Customers are our top priority.” Nearly every company or business has it written down as part of their policies and pasted on their conference room walls. Sadly, very…
Are we sharing too much in the name of convenience?
A couple of weeks back, I logged into Amazon, the giant e-tailer and looked up a few options for a swimsuit that I planned to buy. It was meant to be a casual browsing session and all I wanted to do was to know what…
Phone Number masking 101 – How It Can Help Your Business
The need for increased customer privacy has been a topic of constant debate. Most online transactions need you to give a phone number. But how does the customer know their number is in safe hands? Receiving calls from people we haven’t given our numbers to…
Safeguarding customer privacy – The onus is on businesses
A few days ago, there was yet another article about a delivery boy harassing a girl. This time, he decided to circulate her number on a WhatsApp group as a sex worker. A while ago, it was another woman who left the city not able…
How cloud can improve the efficiency of business communications
“I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.” – Steve Jobs Cloud technology has been a godsend to businesses in ways more than one. With its distinct…
