How Pratham Books uses missed call campaign with Exotel
Exotel helps Pratham Books fulfill its dream of seeing a country where every child that wants to read, can read and has something good to read. Know how campaign, “Missed Call Do, Kahaani Suno” worked magic and resulted in 35000 missed calls
In this case study you will know
1
The idea behind the “Missed Call Do, Kahaani Suno” campaign
2
How the idea was executed
3
Their success story
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