What is Computer Telephony Integration (CTI) & How Does it Work?

(This post was last updated on September 2021.)   Feel free to jump straight ahead to any of the following sections: What is Computer Telephony Integration (CTI)? How does a computer telephony integration software work? Simplifying customer satisfaction with CTI integration How can you use…

Marketing automation – the king among customer retention strategies

Customer experience management refers to the various processes and strategies that a business develops so as to deliver a great customer experience throughout the customer journey for every single lead. Simply put, it is what the company does to keep their customer happy. It can…

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