Are we sharing too much in the name of convenience?

A couple of weeks back, I logged into Amazon, the giant e-tailer and looked up a few options for a swimsuit that I planned to buy. It was meant to be a casual browsing session and all I wanted to do was to know what…

Phone Number masking 101 – How It Can Help Your Business

The need for increased customer privacy has been a topic of constant debate. Most online transactions need you to give a phone number. But how does the customer know their number is in safe hands? Receiving calls from people we haven’t given our numbers to…

Safeguarding customer privacy – The onus is on businesses

A few days ago, there was yet another article about a delivery boy harassing a girl. This time, he decided to circulate her number on a WhatsApp group as a sex worker. A while ago, it was another woman who left the city not able…

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